Strawberry

A minimalist RAW converter for Mac, with film looks

Belt and suspenders for your photos. Most RAW converters give you a belt: dozens of sliders, and you're on your own. Strawberry gives you suspenders too — the film. A century of film manufacturers' sense of how light, shadow and color should look keeps the picture in place, even when your sliders slip. Choose a film, click a couple of times, and you're good to go.

Why film? Film color was never just chemistry. In the lab, film scientists measured how people remember sky, skin and foliage, and tuned film to those memories, not only to a colorimeter. For decades, film manufacturers shaped color around how we like to see the world. Strawberry brings that legacy to your RAW files.

Not presets. Each look is built on its film's published data sheet: its curves, its colors, its contrast.

Just a few sliders. Exposure, contrast, white balance and a handful more; the film does the rest.

Most cameras and phones. RAW files from most cameras and smartphones.

Film looks for video. Save a look as a LUT for DaVinci Resolve. Full version only.

Coming to the Mac App Store. Free to try for 14 days.