A minimalist RAW converter for the Mac, with film looks

Belt and suspenders for your photos. Most RAW converters give you a belt: dozens of sliders, and you're on your own. Strawberry gives you suspenders too — the film. A century of film makers' experience in how light, shadow and color should look keeps the picture in place, even when your sliders slip. Choose a film, make a couple of clicks, and you're good to go.

Not presets. Each look follows its film's published data sheet: its curves, its colors, its contrast.

Just a few sliders. Exposure, contrast, white balance and a handful more; the film does the rest.

Most cameras and phones. RAW files from most cameras and smartphones, including the latest phone formats.

Film looks for video. Save a look as a LUT for DaVinci Resolve. Full version only.

Film color was never just chemistry. In their labs, film scientists measured how people remember sky, skin and foliage, and tuned film to those memories rather than to a light meter. For decades, film makers shaped color to how we like to see the world. Strawberry brings that inheritance to your RAW files.

Coming to the Mac App Store. Free to try for 14 days.